Digital products are the quickest, easiest and most profitable products to create. A digital product is something that a customer can download instantaneously to their computer when they buy it. It can be a report, eBook, video series, online tutorial or even a membership website.
The greatest advantage when you create digital products to sell online is that once you have created them, you can sell them time and time again. In order to find new ideas for digital products, you don’t have to reinvent the wheel. You just have to uncover unique ways to make it roll better.
1. Ask Your Customers
How do your customers like your current products? Is there something that would like to see more of? Send out simple online survey to the people on your database. Ask them what their current problems are and where they are struggling. You’ll probably see one or two common themes cropping up in the answers. Use that information as your guide for creating and selling a new digital product.
2. Convert Physical Products Into Digital Products
Are there ways to convert one or more of your physical products into a digital offering. For example, if you sell fashion accessories, could you create a video course on make up tips? Or, if you sell fitness equipment, could you create an eBook on weight loss? How can you streamline your product or a service using digital media?
3. Take A Look At Your Competitors
Look into other businesses in your niche and see what they are doing to promote their business. What digital products do they offer? What do their audience like most about their products or services? How can you apply those likes to your products or services?
4. Use Social Media
Social media marketing can expose your business to an entire new audience. Create a free eBook or report that provides value and distribute it on social media and ask people for their comments. As you get comments you’ll see what questions come up and you can create a follow up version with more details for people to buy.
5. Interview An Expert
You don’t have to be an expert in your chosen niche to create a digital product. But experts can be found and you’ll know who they are. Ask them if they would be prepared to be interviewed about a particular issue in your industry. Tell them that you want to create a digital product (eBook, video, report etc) from those interviews. The advantage to the expert will be the exposure that they will get from being included in your product. The advantage to you is that people in your niche will want to know what the experts have to say. It’s a win-win!