There are people who I know who would tell you, if you had the opportunity to ask them, that I talk too much at times. Well, that may be true, but after a lifetime in Sales I also know how to listen. Talking and listening are crucial in any sales process.
Talking and listening can also be very important tools in producing digital products that you can sell at a profit. Interested? Then read on!
One of the easiest ways to do this is by recording an interview and then selling it as an MP3 downloadable product.
The interview can be done in various ways. If you’re an expert in your niche market you could get someone to interview you. Alternatively, if you don’t feel confident enough to do that then identify an expert and ask if you can interview them.
You will find that most experts are only too pleased to talk about their subject and will be grateful for free publicity.
Put yourself in the shoes of your potential customers and think about the questions they have and the style of interview they would like to hear. A useful tip is to list the 12 to 15 most common questions about your niche and then to work your way through them.
A relaxed informal interview style works well and appeals to most people. For your first product, aim for a 30 minute audio product. You may think that seems a lot but if you work it out that’s just 2 minutes per question if you have 15 questions.
Factor in an introduction and a conclusion and it’s even less per question. The reality is that you will probably run out of time and not be able to cover the 15 questions.
In terms of technology it’s fairly straightforward. You’ll need your computer, an internet connection, a microphone and some free software. Audacity is ideal for recording and editing sounds.
If you’re doing the interview over the phone there are various providers that will record the conversation for you and then send you the MP3.
Once you have your MP3 you need to upload it so that your customers can access it. There are various ways of doing this e.g. you can use your WordPress site or a service like ClickBank.
If you use ClickBank to sell your MP3 it has the added advantage that affiliates will do some of your promotion for you.
So there you have it – a straightforward way to create a digital product that can be selling very quickly. It’s a great place to start if you haven’t yet got any products for sale and if you like talking and listening then what better way to get your business moving.