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The 7 Wonders Of Social Media Marketing To A Brand

The universe of digital marketing is wide and varied, but the one factor that is dominating it is social media. Through online platforms, companies can reach a global pool of customers that are in billions. Any corporation that is not utilising this source is not only skipping on a fantastic growth window but a cash cow of profitability.

Be it mere PPC services or sharing content on social media, when a company utilises any platform, they spread awareness of their service or product. Furthermore, they indicate to search engines that the brand is reliable, valid and consistent. Let’s take a look at how else social media affects an establishment, positively.

  • Get the customer engaged.

Marketing is about winning the attention of a person and then conveying your message. Social media is the easiest and ideal way of interacting with customers. It is the one path that allows for two-way communication at lightning speed. Catering to the wishes or interest of the patron is fast paced with online platforms. When more consumers are engaging with your brand, there is a bigger probability of conversion.

  • Get more customers aware.

Facebook, Twitter or Instagram are not just avenues to converse with current customers. They are pathways to reaching an added audience in real time. Unlike most other marketing stratagems, social media is a hassle-free way to enhance the visibility of a brand. Just a few hours every seven days has shown, in more than 90% of companies, a greater awareness of product or service in customers.

The gist is to create all social media profiles, use them regularly and begin networking to generate a wide audience

  • Make customers more loyal.

Without a shadow of a doubt, the one benefit social media has for customers is the ease with which they can find brands. The convenience of connecting heightens user experience and benefits the company. How? A patron becomes loyal to a brand when they receive satisfaction. When a customer is able to communicate with the corporation within minutes of facing an issue or wanting to know more about a product through social presence, it ups satisfaction. This, in turn, leads to brand loyalty.

  • Gain understanding of the marketplace.

The reason social media is considered the MVP of digital marketing is not that it gives brands the freedom to introduce their products to a broader audience but because it offers a comprehension of the marketplace. When a company is able to talk with their patrons through online avenues directly, they get to know precisely what is needed.

Over and above, a brand can observe the online activities of consumer and get to know their opinions and interests. This would not be possible without pages and handles on social media. Think of social media as a research tool which can be employed to know the demographics when the brand following becomes large.

  • Be more economical.

Advertising, in the traditional sense, is not an inexpensive strategy. But promoting through social media marketing is hugely cost-effective.

  1. Creating an account on any platform is free.
  2. Developing a brand through your own handle costs zilch.
  3. Even paid advertising is dirt cheap on social media.

To top the cake with a cherry, a company can invest the smallest amount and get a high rate of return. Significantly raising conversion rates is not hard with social media adverts, you need a little capital and the right time.

  • Gain a brand voice.

Through an online platform, a brand can create a voice that speaks directly to patrons and generates a healthy brand image. When a customer receives a tailored reply to their query on social, instead of a cookie cutter reply, they appreciate it more. It shows that the company values the consumer enough to take the effort to write a personal response. A brand voice, therefore, allows for effective communication, networking and healthier satisfaction in clients.

  • Become an authority.

Every time a small or big business posts an original content on social media or each time, they resolve a question posed by a customer, they establish authority. As more and more original posts go up and resolutions occur, in the eyes of the patron, the brand becomes an expert on the subject or topic. Just like satisfaction and loyalty affect the bottom line of an organisation, authority touches it too. Why? Because it leaves an optimistic picture in the mind of the consumer. It makes them more probable of buying a product and talking about it to other potential customers.

A Succinct Layout

No marketing guru or entrepreneur can deny that media is a magic wand. It creates miracles for budding and established businesses. When you post consistently, the benefits the trade accrues are:

  1. better SEO
  2. increased traffic
  3. improved brand loyalty
  4. healthier customer satisfaction

Remember, chances are the competing businesses is already exploiting social marketing to reach probable patrons. Don’t miss out on the opportunity.



Source by Uma Nathan

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Media Player Shootout

Whether you call them media players, jukeboxes, mp3 apps, music managers, or whatever – we all need a proggy to listen to our digital music with. For the sake of this article I am only going to discuss players you can get for free and I am not going to go into p2p apps.

So with that, lets dive right in. For my money there are are only 3 choices – Winamp, iTunes, or Windows Media Players – but I’ll talk a little about RealPlayer 10 as well. All of these applications share baseline features – playing various media files, cataloging digital media, etc. We’ll focus on things about them that are different.

Back in the day, we had Winamp, and it was good. Unfortunately the original Nullsoft team has all moved on and instead of the hacker cred that Winamp used to have back when Justin Frankel et all were on the job it is now just another corporate media player with a hazy future.

Winamp lost a lot of momentum that it had when it released a ( very ) bad Winamp3 – but with the release of Winamp5 they seem to be back on track – it is useable, responsive, and has a lot of plugins and skins created for it.

The major problem is that for all of it’s features it is not much, if any, better then the two dominant media players that are tied to successful music stores iTunes and WMP. Additionally you have to pay $14.95 to get the pro version that add features that iTunes and WMP include for free. One of the bonuses of using Winamp is the ability to tune into all of the cool shoutcast radio stations.

iTunes is, of course, is the digital jukebox front end for the iPod and the iTunes music store from apple computer. The iTunes music store was the first to get pay for digital music downloads right and it still has the largest legal downloadable catalog on the net giving the iTunes jukebox a hefty advantage.

If you are using a Mac then it is a no brainer – you should be using iTunes as you media player, but even if you are using Windows iTunes provides an attractive alternative. The iTunes store is superior ( imho ) to the Windows Media based stores such as Napster and with the legendary Apple ease of use in full effect iTunes makes a great Windows based Jukebox. Noteworthy is the Apple Lossless codec that allows one to rip CD’s to the ACC format that sound as good as the CD itself to our ears. On the negative side, the iTunes jukebox feels heavy on moderately powered PC’s compared to Winamp or WMP. It runs a little slower, seems to use more resources, etc.

Last (of yea, except for RealPlayer… ) Windows Media Player 10 is one of Microsoft’s best pieces of software and is some much better then the last generation of MS media players. The jukebox itself is stuffed with features such as its ability to monitor changes to your digital media files and update itself, simple sync and burn, ratings, and the auto tag features are all very nice.

One of the changes in V.10 is the ability to rip files if the format and with ( or without ) the DRM of your choice. You also get the ability to listen to Internet radio streams with WMP, and although they tend to be more corporate then the hip shoutcast radio you can still find some good music. WMP also features a lossless ripping of CD’s but I was less impressed with the results then I was with Apples Lossless.

And finally there is RealPlayer. The free RealPlayer 10 is better then previous version although that is not saying much imho. It still takes over your file formats by default, tries to force you register, runs in the background (phoning home ?) unless you can find the settings to tell it not to – all of the problems that it has always have. I say stay as far away from Real as possible even if you can use “Harmony” to use your iPod with the Real store. While I may be being over critical of Real’s jukebox – I do think that there are other alternatives that are less intrusive and have better feature sets.

All in all I think that either iTunes or WMP is a solid choice and far and away the best media players available. Winamp is a okay too as long as you don’t need to rip music or burn it back to a CD – but it is worth the download and install just to listen to Shoutcast stations from time to time. Personally I use WMP at work and iTunes are home, so take that for what it’s worth. I think that I like WMP a little better, but not so much that I would take the time to switch my iTunes set up at home.



Source by James Kendall

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Review: “Social Media LookUp System” – A Smarter System for Sales and Lead Generation

Review: the “Social Media LookUp System”

The “SOCIAL MEDIA LOOKUP SYSTEM” is about connecting with people and offering a different way to make sales, but in a smarter way than the more traditional sales processes.

It could be the perfect fit for you and your business!

  1. You choose only the best leads/prospects available.
  2. You select only leads/people who look to match the solution you offer.

The Social Media Lookup System software serves up massive amounts of information, just by entering an email address…

The Social Media Lookup System is simple to understand and it`s easy and fun to use!

It`s designed to help people in any sort of Sales Biz. It`s for sales professionals, direct sales people, network marketers, affiliate marketers, coaches and many others.

How does Social Media Lookup System benefit you as a business owner?

  • You just need email addresses.
  • Plug it into the software and you will access significant amounts of data.
  • Then ask about a likely prospect – Is this someone I want to connect with?
  • Will this be a person I can and want to build a business relationship with?
  • Does my business offer the solution to the person`s problems and needs?
  • You can replace much of your advertising budget with this software.

SUMMARY:

  1. With ‘Social Media Lookup System ‘you are in complete control of who you connect and engage with’.
  2. You pick those ideal customers, clients, buyers, affiliates, team members, partner producers, people you coach, referral partners… whatever your niche, small or large.
  3. You will become more efficient and more effective!
  4. You will confidently approach selling, well-armed with relevant information about prospects you can really help.
  5. The system puts you in prime position to connect and engage!

Bonus: You have a
‘Contact Management System’ designed specifically to help you further organise your business activities.

Compare “Social Media Lookup” to your other lead generation methods?

  • Do you currently get high quality leads?
  • Can you target individual prospects?
  • Are you in charge of the leads/prospects/clients you want to work with?
  • How time efficient are your current processes?
  • How cost-effective are your current processes?
  • Are you happy/disappointed/not satisfied with the quality of leads/customers/clients you get now?

Do other lead systems feel a bit like throwing spaghetti at a wall; you wait to see what sticks!

Quote worth quoting: “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete”. B. Fuller

Verdict:

  1. “Social Media Lookup System” – is a system to generate professional sales leads & home business leads.
  2. You find quality leads and ideal prospects.
  3. You will have more time to build trusting relationships.
  4. This is “advanced technology methodology” for sales.



Source by Rob C Ryan