Internet marketing gurus often recommend that you repurpose your products. Turn them into a different media and sell both. It’s easy. It’s quick. It sells.
It’s bull feathers.
Repurposing correctly is typically far more difficult than they try to convince you it is. And doing it right is far more important than they tend to tell you. Despite this, it is a technique that the budding information marketer needs to learn.
There’s one exception to the difficulty rule. A repackaging and repurposing technique that almost anyone can do easily. And should.
That exception is turning your books and eBooks into Audio Books.
Have you written a book or eBook? Then you really should be converting it into an audio book. It’s easy, fast and hard to mess up.
So first of all what is an audio book? It’s just a book (including an eBook) which has been read and recorded. The recording is then sold as an audio book.
So how do you do this in 300 words or less if it’s so easy?
You start with four things:
1. A book or eBook
2. A computer.
3. A microphone.
4. Recording software.
Hopefully, you’ve already written your eBook or book. Hopefully, you’re already selling it. If not then yes, it’s going to be difficult to create an audio book. So forget the audio book for now and go write your eBook.
Once you’ve got your eBook all you need is to record yourself reading it. The resulting recording can then be sold.
You’ll need a computer. Any computer will do. Recording audio is not a difficult or computing power intensive task. I’ve even done it on computers that were obsolete ten years ago! You do need a sound card on your computer so you can plug in the microphone. But these are typically built into the motherboard on modern computers. So if your computer can accept a microphone it can be used for recording.
The microphone is the most important element (other than your voice) in making the recording. There are two basic types of microphone — directional and omnidirectional. Desktop and built-in microphones are typically omnidirectional. This means they record sound from all around themselves. Including your chair moving and your children in the next room Directional microphones are focused. That means they won’t pick up all the excess noises a desktop microphone will. Headphone microphones are typically this type. Headphones also move with you. So your voice will maintain the same volume even if you move.
Now all you need is software to record your speech. I use Wavepad Sound Editor. However, there are a number of other free tools as well as paid tools which work well.
You’re now ready to create your audio book. Warn the family not to disturb you. Close the office door. Call up your eBook. Put on your headphones and adjust the microphone. Turn on the recording software.
Then start reading. Keep it interesting. Vary your inflection and speak with passion. Don’t worry about mistakes. If you make a mistake, just stop. Then back up and start from the beginning of the sentence or paragraph. If you need to stop, cool. Just record where you ended and start from there. When you finish, use your recording tool to edit the result. Remove your mistakes. Hook all the recordings together. And save the result as an MP3 file.
That’s it. You’ve now got an audio book ready for publishing.