Today, marketing really is all about online content.
Most people don’t run to the phone book anymore when looking for a business. Instead, they look for a business online. And then in addition to that, they ask their friends online, and do a lot of research online before making their purchasing choices.
Whether you have an online business or an offline business, if your online content is poor, your business will be regarded that way too.
Build Your Credibility
Use your blog, release white papers, and participate in social media and more to ensure that your reputation is well represented online. Perfect every social media profile and don’t start an account unless you are willing to keep it up to date at least weekly.
Seek Out Thought Leadership
Getting to know thought leaders in your industry can actually rub off on you and make you into a though leader – eventually. Find and follow thought leaders in your industry, comment on their blogs, offer donated original content, review their products, and ask them to review theirs. Interview them on a podcast. Do what you need to do in order to become part of their circle.
Understand Your Business
As you are building credibility and hobnobbing with thought leaders, study your niche and your business. You need to know everything there is to know, inside and out. That way when someone asks you a question you’re ready with a good answer and “sound bite” that can be used, makes sense and is true representation of what you do and what you stand for.
Build Your Lists
Always work on building your prospect and customer lists. Your email lists are the difference between success and failure when it comes to online marketing. Set up sign-ups forms for your newsletter or lists on your content and on your websites in ways that your audience cannot refuse. Plus, provide value by using the lists appropriately to build relationships and provide information.
One way to build relationships is to build online communities through your content marketing. Using your content, lists, and social media networks to build a community is an essential component of content marketing today. Because just producing the content isn’t enough; you have to push it out to your audience, too.
Finally, accepting that content marketing is an essential element of marketing today for all types of businesses will help you to get on board with the right marketing plan that will move your business forward.