If you are an e-book or digital media product seller, then this article is written with you in mind. Selling digital products on the Internet can sometimes be a daunting task. Aside from having to do all that Internet marketing, posting up useful content to attract customers, etc., there’s also the other half of doing business. That other half is your internal infrastructure where you, as the sole proprietor of your business run your financial sheets, manage customer lists, pack and ship products, and more. In this article, I will discuss some of the advantages and disadvantages of doing all of the work yourself at home, in other words, self production.
One of the advantages of self production is that you can learn the ins and outs of how your business structure is set up. From content creation, to digital media production, to managing customer lists, to packing and shipping products to customers, doing it yourself is a good way to understand what is involved in the entire process and can also give you maximum control of your business. It is what most successful entrepreneurs start out doing in all business endeavors. Imagine you want to start your own Internet business selling information products that you have created on the subject of losing weight. If you do not understand what it takes to actually write, or what it takes to actually compile it into an executable form, or what it takes to set up an automated product delivery system for your customers, then you are missing a big crux of how your business works.
Another advantage of digital media product self production is that it can save a lot of money. If you outsource much of your work, your profit margin decreases proportionately. For example, if you outsource all of your production, packing, and shipping to a distributor, then you have to sacrifice some of your profit margin in order to compensate for outsourcer fees. For most business owners, especially for those who are just starting out, every nickel and dime can be crucial in the long-term success of your business. If you are not generating cash flow and making money at the very beginning, you may lose faith and your business may not get anywhere.
One disadvantage of digital media product self production is that it often takes more time to accomplish. If you’re doing everything yourself, you may not be allowing the luxury of time to be in your favor. If you are already making some money in your Internet digital media products business, you may want to consider hiring some assistance from outsiders to alleviate some of your pain. Sure, it’s not really a pain to make money, however, if you spend 16 to 20 hours each day working on your business and making hundreds of thousands of dollars each year, guess what? You probably won’t live long enough to be able to enjoy all the money you’re earning. Being able to outsource work to others is a godsend and if used appropriately and smartly, can be one of the most beneficial decisions you can make for your business.
Self production is a great way for business owners to start in their Internet endeavors. There are many opportunities for you to learn how to effectively run their business structure, and you can maintain complete control over how your company runs. But when it comes time to actually salvaging some of your life for other more important things (such as spending time with family, etc.), self production may not always be the smartest way to go; outsourcing is often the key to being able to run your business long-term.