Lucrative to one person may mean something different to another.
There’s millions and millions of different topics and niches and products out there.
My niche, the internet marketing crowd and copywriting and marketing niche, it is such a small niche.
Copywriting niche, if you ask ten people on the street, “What is copywriting?” I guarantee you probably out of ten, maybe one may know what copywriting is.
My niche is a very small niche, but there are huge niches out there. One niche that I like within my small niche here is I like business opportunity. It’s that saying, “Catch a man a fish, feed him for a day. Teach a man to fish, you feed him for life.”
When you’re selling a business opportunity on how to make money, or you’re selling them a system that he can implement and use to provide for his family for the rest of his life, that has a lot of value. There are a lot of people looking for that. So, I like business opportunity. One of my main products is an HMA Marketing Consulting System. That really is a business opportunity. It teaches you how to be a marketing consultant, and if you take to it and study it and implement it, you could make a nice living doing marketing consulting. So, it’s a short cut to the process.
Those type products have a lot of value, and it’s great to use audio interviews, expert interviews and testimonial type interviews to promote that type of thing.
So, I would go with business opportunities and you might find some other niches that are even more popular that have a higher demand and say, “Do your research.”
A lot of my recordings aren’t necessarily business opportunity, but they’re information trainings. Copywriting really, it could be a business opportunity, but there’s skills like negotiating and copywriting and sales scripting and how to get more referrals. Those are all skill type interviews, and those actually will translate into more money in your pocket.
So, my niche, business skills and business opportunities have been pretty good for me. So, I would stick with something like that, and I would also think about the type of margins when you’re creating your information product. What could they sell for?
Business opportunities tend to sell for higher margins. People will pay more for those. People will pay a million dollars. I don’t know how much a McDonald’s franchise is. Maybe they’re two or three million now, or they’ll pay a million dollars for a Subway. Franchises are being sold everyday, and these things go for fifty, sixty, seventy, eighty, a million dollars because they’re business opportunities.
When people buy into them, they believe that that franchise is going to support them for the rest of their life. So, I would consider something like that with high margin. I absolutely believe that audio can sell high ticket items like that.