Social media and SEO are actually more closely linked than most companies realise. When consumers are researching your brand, products and services online they are not just finding out information through your tweets, posts, and other social chatter – they’re finding your content that has been spread throughout the web and posted to other sites in organic search results.
Google and other engines are monitoring and indexing what’s happening on social networks today. Public Facebook pages, trending topics in Twitter, blog posts, as well as photos, videos, and all manner of content that gets shared and created on social media platforms are now being viewed and scanned by search engine crawlers. For this reason, the running of your brand’s social profiles will benefit greatly by employing some SEO-know-how to your social chats and sharing. Here are four things that will make your social media more optimised and thus more successful in the search engine results pages (SERPs).
Choose your target terms much as you would do with SEO
In order to optimise any content that is associated with your brand whether on your website or your social profile it is essential to identify your high-value key target terms or keywords and phrases. Focus on the top 50 to 100 most popular and relevant terms related to your brand – too many unrelated keywords will effectively water down your SEO strategy. Be specific and make a concrete list of terms that you will be aiming to target.
Use your target terms, hashtags, and links liberally in your updates, tweets
As mentioned above tweets – especially promoted ones or those by high profile accounts – are definitely being indexed by search engines. Make the most of the opportunity by including your key words whenever it seems relevant. Remember, no one wants to hear the same words being repeated over and over – you are not a spambot and no follower wants you to sound like one. Always use keywords at the right time when it is logical and relevant to do so.
Use your target terms and links in your blog titles and copy
Since social media is one of the most popular channels through which to share any kind of content your brand creates, it makes sense to include your valuable key terms in that copy wherever you can. Blogs are a great place to create and showcase branded content and will be the primary place where you will have full control over what copy, tags and images to use. Blog posts that will eventually be shared via social media needs to optimised and keywords in the heading, links and tags are a good place to start.
Use your target terms and links in all of your content posting descriptions
Many social media sites allow users to post descriptions about the content that they are sharing. This not only makes the content more understandable and user-friendly for the other users who see your post, but also makes it more visible to search engine crawlers. Include thorough descriptions using your most valuable keywords in:
- The ‘about’ section on your Facebook page
- The ‘about’ you section on your Twitter profile
- video titles and descriptions in YouTube
- Pinterest pins
Social media plays an important part in any SEO strategy and by incorporating tried and tested SEO principles into your brand’s social media, you’ll be increasing your chances of popping up in the SERPs.