Audio and video streaming really gets you noticed on the web, that’s according to the top internet marketing experts. Google seem to agree. Rumour has it that the search engine will be giving higher rankings for sites with video content.
The spoken word is a powerful too. It’s the best way of getting messages across but often media content on the web has to be got across quickly. Content makers, have to work hard at building a rapport quickly with the visitor. As we’ve seen with social media like Facebook, selling a product or a service shouldn’t always be done as a hard sell. In fact, that is internet suicide for you business if approaching social media in this well.
Radio as a medium, including online radio stations, work well because they build up a rapport with the listeners. It takes time if done well. A good presenter will now how to relate to their audience and he or she will become a friend.
One talented presenter who worked for the BBC had listeners asking him how his building work was coming along. He used to have to update them every evening. So what if you were able to build such a rapport with your visitors to your customers. Wouldn’t that be powerful. It wouldn’t take long to convert your loyal new visitors into customers.
Just like some stores do, you could have your own in house online radio stations. How cool would that be. You could offer tips and advice, perhaps some advice and crucially one or two sells messages. You wouldn’t need to set up an online radio station. Instead you could work alongside existing online radio stations, many run by volunteers who would only be too keen to broadcast to a larger audience which you would supply through your visitors.
With your website, consider interactive media and building up a good rapport working with online radio stations.